Nickelodeon Baseball

Solutions: Social Media & Public Relations, Experiential

Objective

Keeping billion-dollar brands relevant is no small task and Nickelodeon is always exploring new and exciting ways to wow their audience.

Solution

Victory Management Group developed an experiential market tour at key Major League Baseball stadiums featuring Nickelodeon Day with special guest SpongeBob SquarePants. Kids were invited to run the bases with SpongeBob and Squidward and they fulfilled a Nickelodeon fan’s lifelong dream of getting slimed on the concourse at the game.

A season long social media and public relations support program kept Nickelodeon front and center all season long.