New Hampshire Motor Speedway

Solutions: Creative

New Hampshire Izod 225 Print Ad

Challenge

New Hampshire Motor Speedway engaged Victory Management Group to revitalize the fan enthusiasm in the greater New England area.

Solution

Victory Management Group created a 360 solution involving a television campaign a comprehensive social media platform and at track experiential activation. The results eclipsed 90% of all race attendance numbers for the season.

New Hampshire Motor Speedway Print Ad

New Hampshire Motor Speedway Billboard