STEP 1 – RESEARCH AND PLANNING

We look at who you want to reach and the message you want to send to determine the best media for your campaign. We look at the creative needs for each medium and how your message will work with all the media in your campaign.

With our planning process, we’ll be able to take your messages and exposure farther by coordinating them to fit each medium while maintaining brand strength. We’ll plan every exposure through TV, radio, print and online advertising to achieve your desired outcome. It could be to drive traffic to a specific page on your website to transact business, or into a retail store, or create a means of communication to open a dialogue with your customer or prospect.

We invest heavily in research to be able to understand your target consumer, their consumer attitudes, product and brand preferences, media consumption habits and demographic, psychographic and lifestyle characteristics. Having access to this data allows us to plan cross-media and messaging strategies with built-in consumer and media analysis tools.

We’ll also cost out creative services and media buys to give you an accurate budget for each campaign

STEP 2 – EXECUTION

We take single-source responsibility to assemble all the pieces of your campaign and deliver them to all the media involved. As your agent, we make sure all points of all agreements are followed, and we have the expertise to make sure they are.

STEP 3 – ANALYTICS

We measure the results of each campaign component against your goals and use the numbers to adjust your campaign or step it up. We have the metrics and the ability to interpret them. You’ll know what’s working, and you’ll know where to best direct or redirect your resources to achieve the results you require for the highest possible ROI.

MEDIA BUYING

There is virtually no place where you can’t advertise. Some places are obvious; some are way outside conventional thinking. Depending on your product or service, there are some really powerful combinations of media that can give you a way larger impact than you ever envisioned.

We know the gatekeepers, and we know the market pressures they face in selling time and space. We are also large enough to give you the purchasing power we get from representing a lot of clients. We combine those advantages to get you very deep discounts across all media platforms.