Equate Media Buy

Equate Media Buy

Equate Solutions: Media Buying   Objective One of Victory Management Group’s media buyers were hired by Walmart’s generic brand, Equate, to execute a digital advertising campaign for their OTC Cold and Flu and Allergy products. The goal of the campaign was to...
AVG Media Case Study

AVG Media Case Study

AVG Solutions: Media Buying   Objective Victory Management Group helped launch and build the AVG brand in the United States. AVG (previously known as Grisoft) is a Czech Republic headquartered firm that sells internet security software. They targeted small...
3M Car Care Media Buy

3M Car Care Media Buy

3M Car Care Solutions: Media Buying   Objective Launch 3M Car Care nationally in national chains such as Auto Zone, NAPA, Walmart and Target. This was a three-year project that was worked on from the beginning stages of product conception all the way to the...