DIGITAL MEDIA

Internet-based advertising that’s not related to TV, radio or print continues to grow. Clients are shifting more and more dollars towards digital because it’s trackability and real time optimization to increase ROI faster. You can target prospects and customers alike through a matrix of parameters to control your cost and measure your success. Measurement capabilities also help you refine your message and budgets to put your dollars where they can help you the most.

Digital channels include:

• Programmatic Display, Video, Mobile
• Private Marketplace
• Native Advertising
• Social media: Facebook, LinkedIn, YouTube
• Search engine marketing: Google, Bing, Yahoo,
• Search engine Optimization
• Email marketing
• Bloggers
• Job-recruiting websites

TELEVISION

Your prospects may watch TV on big screens or small screens wired into cable or satellite services, connected to Wi-Fi or data networks or even over the air. They can watch at all times of the day – and nearly all of them are still exposed to your commercials. Your choices to reach them as extensive as their ways to watch you:

• Traditional TV: networks, local affiliates, special channels delivered by cable or satellite
• ZIP code-targeted cable/satellite
• Direct-Response TV
• Infomercials or Long-Form TV
• Programmatic and Addressable TV

RADIO

Radio still reaches a huge segment of our population in so many formats while they do everything from driving, walking or working. It’s also an ideal medium for interactive programming, such as on-air giveaways and contests to sponsored call-in segments. Here are some of the opportunities:

 

• National programming
• Local spots
• Programming-related local: traffic, weather, special reports
• Satellite radio: Sirius/XM
• Streaming: Pandora, Spotify, iHeartRadio, apps for phones and tablets
• Addressable Radio

PRINT

Print still lives – large. When readers see your ad, they give you their undivided attention. You can give them a good description of your offering in words and pictures, and they can absorb it and take action. Print ads offer many options and the ability to zero-in on tightly selected targets. You can choose you media based on:

 

• Geography: national, regional, local
• Type of publication: newspaper, magazine, insert
• Editorial focus: general news, business news, trade journal
• Frequency: daily, weekly, monthly, etc.
• Publishers of multiple related publications

OUT OF HOME

You can be as mobile as the people you want to reach:

 

• Billboards: digital and static
• Buses, trains and ferry boats – interior and exterior
• Taxi toppers
• Public transit stations and shelters
• Mobile location-based: public transit vehicles, cell phones and tablets
• Phone booths – even without phones; they’re still real estate
• Special buildings: fitness centers, convention centers, stadiums
• Movie theaters – including on-screen
• Ice Box Advertising
• Store Pole Advertising
• Apartment Door hangers
• Bathroom advertising
• In-Flight Advertising

RECRUITMENT

Get access to the best people available by putting your opportunities where the strongest seekers search for advancement. Our purchasing power can position you in prominent places on leading recruitment sites, including:

 

• CareerBuilder
• Monster
• LinkedIn

NEWSPAPER

Reach your potential customers where they live. Our newspaper advertising program targets your message as widely or as narrowly as you need:

 

• National
• Regional
• Newspaper buys based on zip code locations
• Custom inserts
• Smart source
• Weekly coupon inserts

EXPERIENTIAL

Involve people in your brand. Draw them in from a variety of altitudes and attitudes.

 

• Airplane fly-overs
• Sampling
• Street teams with brand ambassadors